Editorial Standards
Our commitment to accuracy, independence, and transparency in every comparison we publish.
SMARTER CLICKS MEDIA exists to help business owners make informed decisions about AI tools. We take this responsibility seriously. Every comparison, review, and recommendation we publish follows strict editorial standards designed to ensure accuracy, fairness, and independence.
This page outlines the principles and processes that govern our editorial work.
Editorial Independence
Our editorial team operates independently from our business operations. Tool vendors cannot pay for better rankings, positive reviews, or editorial placement.
Key principles:
- Rankings are determined solely by our evaluation methodology
- Affiliate partnerships do not influence editorial decisions
- We do not accept payment for reviews or comparisons
- Tool vendors cannot review content before publication
- Editorial staff have no financial stake in recommended tools
Fact-Checking Process
Every piece of information we publish goes through a multi-step verification process:
1. Primary Source Verification
Pricing, features, and specifications are verified directly from vendor websites, official documentation, and direct product testing.
2. Hands-On Testing
Where possible, our team tests tools directly through trials, demos, or paid accounts to verify claims and assess real-world performance.
3. Cross-Reference Check
Claims are cross-referenced against multiple sources including user reviews, third-party documentation, and industry reports.
4. Editorial Review
A second editor reviews all content for accuracy, clarity, and adherence to our methodology before publication.
Correction Policy
We strive for accuracy, but when errors occur, we correct them promptly and transparently.
Our correction process:
- Minor corrections (typos, formatting) are made immediately without notation
- Factual corrections (pricing, features, specifications) are noted at the top of the article with the date and nature of the correction
- Material errors that affect recommendations trigger a full content review and prominent correction notice
- All corrections are logged internally for quality improvement
To report an error, please contact us with the specific page URL and details of the inaccuracy.
Conflict of Interest Policy
We maintain strict policies to prevent conflicts of interest:
- Editorial staff may not hold financial interests in companies we cover
- Writers must disclose any prior relationships with tool vendors
- We do not accept gifts, travel, or compensation from vendors
- Affiliate relationships are disclosed on every commercial page
- Business partnerships do not influence editorial coverage
Content Update Policy
AI tools evolve rapidly. We maintain content freshness through regular review cycles:
Quarterly reviews: All comparison pages are reviewed every 90 days for pricing changes, new features, and market shifts
Event-triggered updates: Major product launches, pricing changes, or feature updates trigger immediate content reviews
Annual methodology review: Our evaluation criteria are reviewed annually to ensure they reflect current market needs
Last updated dates are displayed on all content pages. If you notice outdated information, please let us know.
Questions About Our Standards?
We welcome feedback on our editorial process. If you have questions, concerns, or suggestions for improvement, we want to hear from you.
Contact Editorial Team