Brand Guidelines
Official brand assets, usage guidelines, and identity specifications for SMARTER CLICKS MEDIA. For partners, press, and internal consistency.
Logo Variants
Square Logo
Three-line vertical stack. Primary logo for social media profiles, app icons, and square placements.
Format: 3 lines
Best for: Avatars, favicons, square spaces
Min size: 120px × 120px
Rectangle 2-Line
Two-line horizontal stack. Preferred for headers, email signatures, and medium-width placements.
Format: 2 lines
Best for: Headers, banners, medium spaces
Min size: 200px × 80px
Rectangle 1-Line
Single-line horizontal layout. Use for wide placements, navigation bars, and footer branding.
Format: 1 line
Best for: Wide headers, footers, horizontal spaces
Min size: 280px × 40px
Do
- •Use the square logo for social media profiles and app icons
- •Maintain minimum clear space equal to the height of "MEDIA"
- •Use pure black (#000000) or pure white (#FFFFFF) backgrounds
- •Scale proportionally — never stretch or distort
- •Use the 1-line variant for wide horizontal placements
- •Ensure sufficient contrast between logo and background
Don't
- •Never add effects, shadows, gradients, or textures
- •Never change the font, weight hierarchy, or letter spacing
- •Never use colors other than black or white
- •Never rotate, skew, or distort the logo
- •Never place the logo on busy or low-contrast backgrounds
- •Never use the logo below minimum size specifications
Typography Specifications
Font Family
Primary Typeface
Montserrat
Geometric sans-serif, all caps
Google Fonts Import
https://fonts.googleapis.com/css2?family=Montserrat:wght@400;500;800&display=swapWeight Hierarchy
SMARTER CLICKS
HEAVY
Font weight: 800 (Heavy/ExtraBold)
MEDIA
REGULAR
Font weight: 400 (Regular)
Letter Spacing
SMARTER CLICKS
TIGHT
Letter spacing: -0.02em (tight)
MEDIA
OPEN
Letter spacing: 0.08em (open)
Line Height
Vertical Spacing
Line height: 0.88 (88% of font size)
Creates tight, compact vertical mass
Color Palette
Primary Black
Pure black for backgrounds and dark-mode text
#0000000, 0, 0Primary White
Pure white for light backgrounds and dark-mode text
#FFFFFF255, 255, 255Color Usage Rules
- •Use only pure black (#000000) and pure white (#FFFFFF) for logo rendering
- •No gradients, textures, shadows, or color variations permitted
- •Ensure maximum contrast between logo and background at all times
- •For website UI, gray tones (gray-800, gray-900) may be used for borders and backgrounds
Copy Specifications
Official Names
Positioning
What We Are
A structured AI business tools comparison engine optimized for commercial buyer search intent, RRF architecture, and affiliate monetization.
What We're Not
Not a blog. Not an agency. Not a software vendor. Not a review aggregator.
Brand Voice & Tone
We Are
- •Quiet
We don't shout. We state.
- •Controlled
Every word is deliberate. No filler.
- •Serious
We respect the buyer's time and intelligence.
- •Deliberate
Architected, not improvised.
- •Authoritative
We speak without asking for permission.
We're Not
- •Expressive
No personality for personality's sake.
- •Artistic
Function over form. Always.
- •Startup-y
No hype. No buzzwords. No fluff.
- •Casual
Professional, not friendly.
- •Playful
This is business intelligence, not entertainment.
Writing Principles
Sentence Structure
Short. Direct. Active voice. No unnecessary clauses.
Word Choice
Precise technical terms. No jargon for jargon's sake.
Tone
Confident but not arrogant. Helpful but not hand-holding.
Formatting
Scannable. Hierarchical. Information-dense but breathable.
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