COMPARISON — HANDWRITTEN MAIL
Handwrytten vs Postable:
Business Automation vs
Personal Cards.
One is built for sales teams and CRM automation. One is built for sending birthday cards to your mom. The decision is already made.
WINNER FOR BUSINESS
Handwrytten — if you need business automation.
Postable is a great personal card service. But it has no CRM integrations, no automation, no API, and no bulk sending. For dead lead reactivation and business follow-up, Handwrytten is the only tool that actually scales.
WINNER — BUSINESS
Handwrytten
- Real robots with real ballpoint pens
- CRM integrations: Salesforce, HubSpot, Zapier
- Fully automated — trigger from pipeline stages
- Bulk sending — 1 to 10,000 cards
- Full API for custom integrations
BETTER FOR PERSONAL USE
Postable
- Printed handwriting-style fonts (not real pen)
- No CRM integrations — manual sends only
- No automation — every send is manual
- Wide personal card selection
- Good for birthdays, holidays, personal occasions
SIDE-BY-SIDE
Full comparison table
| Factor | Handwrytten | Postable |
|---|---|---|
| Primary use case | Business automation — CRM-triggered follow-up at scale | Personal use — birthday cards, thank-you notes, one-off sends |
| CRM integrations | Salesforce, HubSpot, Zapier, API access | No CRM integrations — manual sends only |
| Automation | Fully automated — trigger cards from pipeline stages | Manual — you initiate every send individually |
| Handwriting quality | Robots with real ballpoint pens — multiple styles | Printed handwriting-style fonts — not actual pen |
| Card selection | Business-focused designs, custom branding available | Wide personal card selection — birthdays, holidays, occasions |
| Pricing | $3-4 per card including postage — volume discounts available | $3-5 per card including postage — no volume pricing |
| Bulk sending | Yes — send 1 or 10,000 cards from one campaign | No — designed for individual sends |
| API access | Full API for custom integrations | No API |
| Best for | Sales teams, service businesses, dead lead reactivation | Individuals sending personal cards to friends and family |
THE DECISION
Choose this if…
CHOOSE HANDWRYTTEN IF
- You need to automate follow-up from your CRM
- You are sending to dead leads or past customers at scale
- You want real pen-on-paper handwriting, not printed fonts
- You need API access for custom integrations
- You are sending 10+ cards per month
CHOOSE POSTABLE IF
- You are sending personal cards to friends and family
- You need a wide selection of personal occasion cards
- You are sending 1-5 cards per month manually
- You do not need CRM integration or automation
- You want a simple, personal card service
CITATION AUTHORITY
Frequently Asked Questions
THE RECOMMENDATION
For business follow-up, Handwrytten is the only choice.
Postable is a good personal card service. But if you need to automate dead lead reactivation, trigger cards from your CRM, and send at scale — Handwrytten is the tool.
START WITH HANDWRYTTENNEXT STEP
