Best AI Prompts for
B2B Sales Prospecting
Every prompt is tied to a specific outcome and a specific tool: Jeeva AI, ScaliQ, and Reply.io. ICP definition, cold email, LinkedIn outreach, multi-channel sequences, objection handling, and discovery call scripts. Copy, customize, deploy.
Define your Ideal Customer Profile (ICP) before prospecting
Help me define a precise Ideal Customer Profile (ICP) for [COMPANY NAME], a [COMPANY DESCRIPTION] that sells [PRODUCT/SERVICE] to [CURRENT CUSTOMER TYPE]. For each ICP dimension, provide a specific, testable definition: 1) Company size: [EMPLOYEE RANGE] employees, [REVENUE RANGE] annual revenue. 2) Industry: [SPECIFIC INDUSTRIES], not broad categories. 3) Geography: [SPECIFIC REGIONS OR COUNTRIES]. 4) Tech stack signals: Companies using [SPECIFIC TOOLS OR PLATFORMS] are more likely to need [PRODUCT/SERVICE]. 5) Trigger events: [SPECIFIC EVENTS] that indicate a company is ready to buy (e.g., funding round, new hire, product launch, regulatory change). 6) Decision maker title: [SPECIFIC JOB TITLES], not generic "decision maker." 7) Disqualifiers: Companies that should never be contacted because [SPECIFIC REASONS]. Output the ICP as a one-page reference document that can be shared with any prospecting tool or SDR.
This is the most important prompt in this library. Every prospecting tool is only as targeted as the ICP you give it. Generic ICP = generic results = wasted budget. Run this prompt before deploying any outreach tool. The trigger events dimension is the highest-leverage variable, it tells you when to reach out, not just who to reach out to.
Write a cold email that gets replies
Write a cold email to [PROSPECT NAME], [PROSPECT TITLE] at [COMPANY NAME], a [COMPANY DESCRIPTION]. Context: [TRIGGER EVENT OR SIGNAL that makes this prospect relevant right now]. The email must: 1) Open with a specific, relevant observation about their company or role based on [TRIGGER EVENT], not a generic compliment. 2) State the specific problem [COMPANY NAME] likely has based on that trigger event. 3) State in one sentence what [YOUR COMPANY] does and the specific result it produces for [CUSTOMER TYPE SIMILAR TO PROSPECT]. 4) Include one proof point: "[SIMILAR COMPANY] got [SPECIFIC RESULT] in [TIMEFRAME]." 5) End with one low-friction question, not a meeting request. Keep the email under 120 words. Do not use: "I hope this finds you well," "synergy," "leverage," "reach out," "circle back," or "touch base." Subject line: Under 8 words, no clickbait, no question marks.
The trigger event is the single most important variable. A job change, funding round, new product launch, earnings call, or industry event all work. Without a trigger event, you are guessing why this person should care right now. Jeeva AI can identify trigger events automatically from its prospect enrichment data.
Build a 5-step cold email sequence
Write a 5-email cold outreach sequence for [YOUR COMPANY] targeting [PROSPECT TITLE] at [COMPANY TYPE]. The sequence should follow this structure: Email 1 (Day 1): The trigger-based opener. Reference [TRIGGER EVENT]. Ask one specific question. Under 100 words. Email 2 (Day 3, if no reply): The value-add. Share one specific insight, data point, or resource relevant to their situation. No pitch. Under 80 words. Email 3 (Day 7, if no reply): The social proof. Share one specific customer result: "[SIMILAR COMPANY] got [RESULT] in [TIMEFRAME]." One CTA. Under 80 words. Email 4 (Day 12, if no reply): The direct ask. Be honest that you have reached out a few times. Ask directly if [PROBLEM] is a priority for them right now. Under 60 words. Email 5 (Day 18, if no reply): The breakup. Acknowledge this is the last email. Leave the door open. Under 50 words. Each email must have a different subject line. No attachments. One CTA per email maximum.
The breakup email (Email 5) consistently generates the highest reply rate of any email in the sequence. Do not skip it. Reply.io can automate this entire sequence with conditional logic, so Email 2 only sends if Email 1 gets no reply. Set up the conditional logic before launching.
Write a LinkedIn connection request that gets accepted
Write 5 LinkedIn connection request messages for [YOUR NAME], [YOUR TITLE] at [YOUR COMPANY], targeting [PROSPECT TITLE] at [COMPANY TYPE]. Each message must: 1) Be under 300 characters (LinkedIn limit). 2) Reference a specific, relevant reason for connecting (shared connection, mutual interest, their content, their company news, or a trigger event). 3) Not pitch anything. 4) Not use "I would love to connect," "I came across your profile," or "I think we could collaborate." Write 5 variations for different connection contexts: a) After they posted content on LinkedIn, b) After a trigger event (funding, new role, product launch), c) Shared industry or community, d) Mutual connection, e) Their company is in your target market and you have a relevant insight.
Connection request acceptance rates drop sharply when messages feel templated. The "after they posted content" variation consistently outperforms all others because it proves you actually read their content. ScaliQ can manage multiple LinkedIn accounts simultaneously, which is critical for agencies or teams with multiple sales reps prospecting on LinkedIn.
Write a LinkedIn DM sequence after connection
Write a 3-message LinkedIn DM sequence for [YOUR NAME] at [YOUR COMPANY] to send after connecting with [PROSPECT TITLE] at [COMPANY TYPE]. Message 1 (sent immediately after connection accepted): Thank them for connecting. Ask one specific, relevant question about their current situation related to [PAIN POINT]. Under 100 words. Do not pitch. Message 2 (sent 3 days later if they respond): Acknowledge their answer. Share one specific insight or result relevant to their situation. Ask if they would be open to a 15-minute conversation. Under 100 words. Message 2 (sent 5 days later if they do NOT respond to Message 1): One sentence follow-up. Reference a piece of their content or a relevant industry development. Ask the same question differently. Under 60 words. Message 3 (sent 7 days after Message 2 if no response): Final message. Acknowledge this is the last message. Leave the door open with a specific resource or insight. Under 50 words.
The question in Message 1 is the most important element. It must be specific enough to prove you understand their situation, but open enough to invite a real answer. Generic questions ("How is business going?") produce no replies. Specific questions ("Are you still running outbound manually or have you automated any of it?") produce real conversations.
Write a multi-channel outreach sequence (email + LinkedIn)
Write a 7-touch multi-channel outreach sequence for [YOUR COMPANY] targeting [PROSPECT TITLE] at [COMPANY TYPE]. The sequence should use both email and LinkedIn to maximize touchpoints without being aggressive. Day 1: LinkedIn connection request (under 300 characters, no pitch). Day 2: Cold email (under 120 words, trigger-based opener, one question). Day 4: LinkedIn message (if connected, reference the email, ask the same question differently). Day 7: Email follow-up (value-add, no pitch, share one relevant insight). Day 10: LinkedIn engagement (comment on their recent post with a genuine, specific observation). Day 14: Email (social proof, one customer result, one CTA). Day 21: Final email (breakup, leave the door open). For each touch, specify: the channel, the message, the word count, and the CTA (or no CTA). The sequence should feel like a human wrote it, not a template.
The LinkedIn engagement touch (Day 10) is the highest-leverage element of this sequence. Commenting on a prospect's post with a genuine, specific observation is not outreach, it is relationship building. It also makes the Day 14 email feel warmer because they have seen your name twice before. Reply.io can automate the email touches and remind you to do the LinkedIn touches manually.
Handle the most common B2B sales objections
Write response scripts for the 5 most common B2B sales objections for [YOUR COMPANY] selling [PRODUCT/SERVICE] at [PRICE POINT] to [CUSTOMER TYPE]. For each objection, provide: 1) The exact objection as a prospect would say it. 2) The underlying concern behind the objection (what they are really saying). 3) A response script under 100 words that acknowledges the concern, reframes it, and moves the conversation forward. 4) A follow-up question to keep the conversation going. Objections to address: a) "We do not have budget right now." b) "We are already using [COMPETITOR]." c) "We need to think about it." d) "Send me some information." e) "Now is not a good time." Do not use: "I understand," "That is a great question," or "I hear you." These are filler phrases that signal a scripted response.
The most important variable is the underlying concern. "We do not have budget" usually means "I do not see enough value to justify the cost." "We are already using [COMPETITOR]" usually means "I do not understand what makes you different." Address the underlying concern, not the surface objection. These scripts should be trained into your AI outreach tools as response templates.
Write a discovery call script that qualifies and advances
Write a 30-minute discovery call script for [YOUR COMPANY] selling [PRODUCT/SERVICE] to [CUSTOMER TYPE]. The script should follow this structure: Opening (2 minutes): Set the agenda and confirm the time. Ask one permission question: "Is it okay if I ask you a few questions to understand your situation before I tell you about [COMPANY]?" Situation questions (8 minutes): 3-4 questions to understand their current state. [QUESTION 1], [QUESTION 2], [QUESTION 3]. Problem questions (8 minutes): 3-4 questions to surface the pain. [QUESTION 4], [QUESTION 5], [QUESTION 6]. Implication questions (5 minutes): 2-3 questions to quantify the cost of the problem. "What does [PROBLEM] cost you in [TIME/MONEY/OPPORTUNITY] per [MONTH/QUARTER/YEAR]?" Solution presentation (5 minutes): Present only the features relevant to the problems they surfaced. Not your full pitch. Next step (2 minutes): Propose a specific next step with a specific date and time. Do not say "I will follow up." Include a disqualification checkpoint: if [DISQUALIFIER], end the call early and refer them elsewhere.
The disqualification checkpoint is the most important element of this script. Most salespeople are afraid to disqualify because they do not want to lose the deal. But a disqualified prospect who buys becomes a churned customer. Disqualify early and refer them elsewhere. The referral builds goodwill and often comes back as a referral later.
Each prompt above is tied to a specific tool. These pages tell you which tool is best for your specific B2B use case.
Not sure which B2B prospecting tool to use? These head-to-head comparisons give you the direct answer.
Define the ICP first. Match the prompt to the channel. Replace every variable with your specific details. Generic inputs produce generic pipeline.
